Top Marketing Automation Software Tools

Marketing automation software allows marketers to automate their marketing tasks and actions across multiple channels, saving their time, energy, and money. Businesses can publish social media content, manage email workflows and personalize their marketing communications with the help of these marketing automation tools.

Most businesses across the world use some form of marketing automation software these days. The software helps brands capture leads, foster relationships with customers, and move prospects through the sales funnel.

Furthermore, the software comes with advanced features like email marketing, social media marketing, search engine marketing, multi-channel marketing, web analytics, and many reporting tools. Marketers can draw customer data from multiple sources and create optimal marketing strategies depending on it.

Businesses can keep analyzing customer insights periodically and revise their marketing methodologies for better conversions and higher revenue. Thus, marketing automation tools have become an inevitable resource for both B2C and B2B marketing to increase their sales and grow their businesses.

Studies cite around 51% of businesses currently use marketing automation software tools, and the number will continue to grow. And, in 2021, if you are still not using marketing automation software, it’s time to reconsider.

Though marketing automation software is mandatory for businesses, it could be challenging for brands to pick the right software as it comes with various features, and use cases.

Here are some top picks for marketing automation tools that you can leverage for your business:

1)Sendinblue:

Sendinblue is an ideal platform for digital marketing. The platform has all marketing automation functionalities and tools for email marketing, SMS marketing, chat, CRM, transactional emails, and more.

It optimizes the time for sending emails by leveraging machine learning technology. Thus, you can send the email at the most appropriate time.

Prime Features:

1. The tool helps you with various functionalities to design your message, personalize your emails, and group the contacts. Ultimately, it is perfect for email marketing.
2. The tool has some excellent features to design landing pages. Thus you can create dedicated pages for your marketing campaigns.
3. Sendinblue allows you to integrate the custom signup forms, enabling you to grow your contact list.
4. The software offers various features like Facebook Ads, retargeting, segmentation, transactional email, CRM, SMS marketing, and more.

2)Marketo:

Marketo is one of the finest marketing automation tools that comes with several beneficial features. Taking its help, marketers can manage email campaigns and provide excellent tools for sales teams. Marketo also has a marketplace called LaunchPoint, with many integrations.

Marketo products are ideal for small, medium, and large enterprises. It has optimal customer support, and its products are also evolving periodically.

Prime Features:

1. Marketo has features like email marketing, landing pages, nurturing, web analytics, social media, and more.
2. It provides a web-based email marketing platform.
3. It automates marketing campaigns and allows you to target prospects in a more personalized way.
4. Marketo allows you to identify the customer and understand their buying behavior. Thus, you can target them with appropriate marketing tactics.
5. It provides 24/7 online support, and thus the tool has customers and users worldwide.

3)HubSpot:

HubSpot is suitable for small and medium-sized businesses. It provides marketing tools for web analytics, landing pages, social media marketing, search engine optimization, content management, and more. It is an inbound marketing software that helps to launch marketing campaigns effectively in a relatively short time.

Prime Features:

1. The tool allows you to edit content and modify a design.
2. You can format the content effortlessly and publish it on the website.
3. HubSpot has integration features for SugarCRM, Netsuite, Salesforce, etc.
4. HubSpot creates an email template, automates the subject line and content for individual recipients.
5. The platform optimizes the blog posts and the landing page based on the keywords.
6. 24/7 online support.
7. HubSpot has a free trial version as well.

4)Pardot:

Pardot is known for its exceptional services to its customers. Its products are easy to use, and its interface guides in building effective campaigns. Pardot is ideal for small to midsize organizations to streamline the efficiency of their marketing and sales teams. Ultimately, Pardot B2B marketing automation offers robust and intelligent marketing programs for marketers.

Prime Features:

1. The tool lets you build a dynamic and comprehensive marketing campaign.
2. It comes with a customizable dashboard that allows you to measure and track campaigns.
3. You can create professional emails quickly for your email campaigns.
4. Pardot identifies gaps in campaigns and fixes them before launching the campaign.
5. You can schedule and automate your emails effortlessly.
6. Pardot works well with Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM, and more.
7. Pardot is available as a free trial version and has customers across the globe.

5)Omnisend:

Omnisend is a platform that provides full-fledged marketing automation tools and features built specifically for eCommerce businesses. With Omnisend, you can connect with your customers through email, SMS, push notifications, and more.

Plus, Omnisend also offers email and phone number capture through static forms, pop-ups, and landing pages. Its smart segmentation and split automation enable you to target your workflow. Thus, you can send relevant messages to your prospects every time.

Prime Features:

1. Omnisend is a user-friendly tool that comes with a drag-and-drop builder for emails, SMSes, forms, landing pages, and automation workflows.
2. You can add several channels into the same automation workflow.
3. The split automation feature enables you to send adapted workflow variants based on engagement.
4. The tool captures emails, names, contact numbers, and more with static and slide-out forms, time-based and exit-intent pop-ups, and landing pages.
5. 24/7 online support via email and live chat.
6. The tool is free for fundamental email marketing needs, whereas paid plans start at very reasonable rates. Even paid plans to come with a 14-day free trial.

6)Automate.io:

Automate.io allows you to connect all of your cloud applications precisely. With it, you can automate marketing sales, payments, or any business process quickly. Moreover, you even get connectors for all leading cloud/SaaS applications.

Automate.io is a secure platform that provides data encryption at rest and transit, data retention controls, and audit logs. It will allow you to create simple automation as well as complex workflows.

Prime Features:

1. With Automate.io, you can visually create integrations.
2. Using this tool, you can format the data, add conditional logic or time delay in your workflows.
3. Automate.io supports all popular apps required for CRM, marketing, eCommerce, helpdesk, payments, web forms, collaboration, and more.

7) monday.com:

It is a marketing project management software that allows you to create your workflows. It also offers templates that you can use for specific use cases. You can do content planning, content calendar, blog planning, etc with this tool.

You can organize the content through its editorial calendar. You can further segregate the content by channel, type, priority, and publish date. Furthermore, you can assign designers and editors, and you can get insights into their work progress.

Prime Features:

1. The tool allows you to invite clients as guests to view the progress. Hence, they can share their reviews.
2. It provides an editorial calendar, enabling you to plan the content in prior.
3. The tool has event management features as well. You can leverage it to manage small and large events.
4. The software provides customizable creative request forms that allow you to share assets and obtain reviews.

Final Thoughts:

The above-said tools are some of the top marketing automation software tools to use in 2021. However, there are various automation tools with multiple features available in the market.

As a business owner, you have to choose the right marketing automation vendor based on your company’s size and channel needs. You need not get stuck paying for 1000 direct email campaigns when you need marketing automation software for only social media and email campaigns.

As every business is different, what might be working for other brands may not work for you. So, make sure you read the features and plan in detail before purchasing the marketing software. Plus, always double-check whether those features are perfect for your marketing needs. Hence, you can invest in the right marketing automation software tool and conduct better marketing campaigns.

Above all, when you use the appropriate marketing tool for your business, you can target your prospects with personalized products/services. Thus, you can close more sales and increase your ROI.

So, be wise and choose the most suitable marketing automation software tool for your business. Hopefully, this blog will come in handy for you to quickly refer to and know about some of the top marketing automation software tools in the market and their features.