Why Does Email Go to Spam and How to Avoid it?

Avoid Email Spam, Spam Email, Why Does Email Go to Spam and How to Avoid it?

As a business owner, you probably invest a lot of time and money to market your business. Nevertheless, you want your brand to reach as many people as possible, boosting maximum sales.

Even in 2021, amidst all social media platforms, email tops the digital marketing channels. As emails lay the direct road between the brand and the customer, businesses often prefer email marketing to convert leads and close sales.

But, what if your email goes to spam instead of your customer’s inbox? All your hard work goes in vain, and you are losing out on profits. So, before anything else, you first need to focus on why emails go to spam? Else, you will end up losing a significant revenue unnecessarily.

Email spam has become a huge problem on the internet. Thus, email services like Gmail and Internet Service Providers (ISPs) set up filters to automatically block spam emails before they show up in the inbox.

Though it is essential to block spam and cut down unnecessary junk emails in the user’s inbox, sometimes, even legitimate emails get lost in the spam.

So, first, let us discuss some of the common reasons why emails end up in spam. Then we will move on with some tips that you can utilize to make sure you avoid your emails going to the spam folder.

Common Reasons behind Emails go to Spam

Here are some of the reasons why your emails are not getting past the spam filters.

Ways to Avoid Emails Going to Spam

1) Construct Your Email List Organically

An email has been the most preferred mode of business communication. Be it with your clients, stakeholders, or your target audience, emails stand first. But, what if your recipients didn’t receive the email in their inbox.

Focus on building your email list organically. The following ways are a big NO.

Organically building your email list will fetch you genuine and potential leads who are interested in your products/services. Of course, it takes time to construct an email list organically.

But, we want people who can give you business rather than random people who may not be interested in your products. Drive traffic from your social media platforms, websites, blogs by providing an appropriate call to action. That way, you can have reliable people who can benefit from your business and benefit your business.

2) Offer a Double-Opt-In

Authenticating and verifying recipient registration is crucial to building a healthy and sustainable email list. Using a double opt-in ensures to receive consent from the subscribers to receive your emails or newsletters.

Generally, brands send a welcome email that requires customers to act, either by clicking the checkbox or link agreeing to terms. As they complete that action, they are on your mailing list. The double opt-in method ensures the recipient’s genuine interest in your emails, keeping your engagement and delivery rates high while lowering your risk for spam traps.

3) Authenticate Your Email

Email authentication is vital to verify that you are a reliable individual/business to send legitimate emails. Email service providers trust authenticated mail over unauthenticated mail. Thus, they deliver those messages straight into the inbox most likely.

You can follow the following methods to authenticate your email and let your email service providers know about your reliability.

If you can’t do the email authentication process yourself, you can collaborate with email expert services and get things done quickly.

4) Avoid Email Deny Lists

Put consistent efforts into the best email practices to maintain your reputation. Even the most cautious and well-intended emails end up on an email deny list occasionally.

You can eliminate the risk of ending up on a deny list by following the below practices:

5) Monitor Your Email Engagement Metrics

Metrics and email performance are the tried and tested ways to know the progress of your email program. Here are some of the fundamental metrics to track your email progress:

However, when you start tracking the above metrics, do not panic if you notice negative trends. But, you have to act fast and come with the appropriate solution for it. For instance, in case of dropping open rates, review your subject lines and email frequency. Yes, these two parameters play a crucial role in open rates.

When testing emails, always use real content and recipients. Senders can send test emails to small batches of recipients to understand how an ISP will respond. Plus, you can also get an idea of how your actual recipients respond to your emails.

6) Create Relevant Content

The success of email marketing relies on how the audience finds your email content. Yes, brands that focus on creating relevant and beneficial content consistently will scale more business. Sending emails for the sake of sending will not bring any benefits. It will only result in poor engagement rates. Thus, the emails you send must resonate with your audience. Else they will either ignore or send it to spam.

So, next time before you draft an email, keep a check on the following points:

Feel free to experiment with new styles of copy and content until you get to know your recipients. Once you get the pulse of your audience, you can create better content that matches their expectations.

Wrapping Up

Email marketing is one of the oldest and most reliable marketing techniques that brands leverage to connect with their premium customers, retain existing customers and attract new customers.

Ultimately, as a brand, you need to take a lot of effort into building an email list organically. Often, brands should invest in dedicated marketing strategies and attract the appropriate people through several marketing channels like website, blog, social media channels, etc. Thus, you can obtain email lists of audiences who are genuinely interested in your business.

Plus, there is no one email for all. Sending the same email to everyone is irrelevant, and the recipient may often mark your email as spam. Invest time and come up with fresh content ideas that resonate with your recipients. The more relevant the content is, the better is the engagement.

You now know the reasons for emails going to spam and also some handy solutions to avoid happening. Follow the tips discussed in the blog to eliminate your emails getting into the spam folder and make the most out of your email marketing.

Entrepreneur, Founder @Cypherox Technologies.